For more than 10 years I have been one of the media-liaisons for Dreams Take Flight: Disneyland in ONE DAY for deserving kids.
With the exception of the brilliant volunteers of DTF, the staff at Disneyland also deserve a nod. Day-In, Day-Out, these employees of the 'Greatest Place On Earth' embrace their roll. Imagine how many times they have to say, 'please exit on your left'...wow!
Their efforts are a reminder for me, every time I interview someone, every time I voice a script, or every time I host an event...to embrace the roll. So many times media professionals are asked back to repeat situations, and every time it is so easy to fall into the trap of, 'dialing it in'.
Understand your roll & understand what is expected of you. BUT, also understand that going beyond everyone's expectations is what defines a professional.