August 2017, Shaw TV Calgary, Edmonton & Vancouver shut down. Without getting into the details, bottom-line, Community TV was off the air. Now the attention is shifting to the Major Networks to pick-up-the-slack...a tall order considering their news-focus: do you send your crew to a police shooting or to a Community event? 9 times out of 10, you can't cover them both.
Left in the wake of recent changes, are the not-for-profits, Community groups, Marketing/PR firms & Music reps. to name a few...who still have a need to have their message heard. The current AM shows do their best to package these requests but the reality is that many are left by the way-side...never to be replied back to.
Your challenge is to take control of your message in ways that you may never have thought of. If you're not getting a response from the BIG 5 or 6, look to other sources: Community Influencers, Bloggers, Social Media Pushers & Videographers. They will help you with your next event, next interview or next message. We're out there for you. Look for Media Specialists, like myself. Let the News Guys report on the house fire.