You could say that this campaign was more of an information piece rather than a Rick Mercer rant. The goal, to bring awareness in a way that is succinct & visually creative.
Why this project worked so well was the cooperation and ‘out of the box’ thinking from both sides. Family Violence is never an easy subject to talk about so the challenge was to identify which message to focus on and deliver the goods.
Positioned in a familiar Calgary landscape (IE Olympic Plaza), we blocked out the one-fluid-shot. With the messaging identified we then placed the volunteer actors in key spots as a launching-pad for each point. Can I say, the volunteers on this shoot were so great! They were patient, cooperative and so willing to play any role in the piece…even the role of moving our ladder into place.
Our team loves doing this creative approach to marketing. Have a look at the final product…we hope you enjoy.