* Was meeting up with a buddy of mine, told him I’d be there in 7 minutes.
* My wife mentioned we needed to pick up a few things from the grocery store, so I went at midnight.
* 32 degrees today, so I went to the mall to buy a Winter Jacket.
*Look at that! It’s 10:50, time for lunch!
What all these stories have in common is that they’re NOT COMMON! My buddy expected I’d say, I’ll be there in 10 or 15 minutes. My wife expected me to buy groceries after dinner. Buying a Winter Jacket in the summer, well that’s crazy! Oh, and having lunch before 11? Really?
All these examples are ways of thinking beyond the ‘outside the box’. Why arrive in 7 minutes? Because your message is that you’ve taken the time to factor in your travel time, so you don’t waste your Friend’s time. Why grocery shop at midnight? Because by that time, the shelves are re-stocked with fresh goods, not the picked-over veggies from the 5pm rush! Why buy a Winter Jacket in the Summer? Because no one wants a winter jacket in the heat, therefore the price is significantly lower than buying one in the winter! Why lunch at 10:50? Because there is NO TRAFFIC driving to the restaurant & you’ll be tended to by the hostess like you were royalty, because NO ONE is there!
Your time, your money & your reputation is important! What others expect & how you do things differ greatly! By changing how you do things, you bring attention to the creative, forward thinking person you’ve always wanted to be. Stand out from the crowd by investing in the decisions you make.
When your community group is brainstorming over fund-raising ideas or your corporation struggles for ways to leverage their key messages, maybe it’s time to go grocery shopping at midnight, oh, and give me a call.